Going back to my Roots...

... no pun intended. As you may have seen on social media lately - I've been teasing y'all with sneak peeks of a new venture I'm working on. Before I get into the exciting news, let's start from the beginning.

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Design Roots has been my creative baby for the last 10 years as I had my own babies. I've done everything from logo design, graphics, wedding invitations, calligraphy, teaching classes, selling kits, addressing envelopes - basically all things paper. I've loved being able to work from home while still being a hands on mommy during these early years. I've loved meeting new people and other talented creative artists along the way. I've been honored to work on collaborations, teach at the Pinners Conference, share my love of calligraphy through classes, and grow personally as an artist. It was and is my dream to do what I love and remain rooted to creativity. I naturally crave growth in my creative life and feel the need for constant evolution, but this time, in an unexpected but pleasantly familiar direction.  

Over the past year I've been working with a local company, AquaTerra Outdoors, and have felt myself reigniting a passion inside me. Landscape architecture is what I went to school for, it's what I did for years before Design Roots, and I found myself missing that world more and more. Besides calligraphy + illustration - I have a passion for design. I have a passion for the outdoors. And I enjoy creating spaces that bring others outside. Suddenly my two passions, old and not so old, were coming together in a way that hadn’t quite occurred to me before, at least not quite as clear as it is now. Timing allowed for exploration of what a future might look like if I wanted to bridge together my love for design and calligraphy with landscape and my connection with nature.

It’s also important to note that partnerships are key. Again, it’s not always evident, but finding the right confidant to help your “baby” grow or see it through a new adventure is not something easily stumbled upon. My husband Bob and I met Casey and Tal years ago when our kids were in pre-school together. Today, Tal and I have partnered together to create a new branch of Design Roots. Tal has always had a vision of creating a boutique store to cater to outdoor lifestyle needs. I want to continue using my hand rendering skills and pair that with creating outdoors spaces for others. The finishing touches to your outdoor space. The missing pieces that make your project feel like home. 

The details are not the details. They make the design. -- Charles Eames

Now that you know the story, I’m thrilled to introduce you to the (NEW!) Design Roots, an outdoor luxury and lifestyle brand. We believe that life fully lived is life outdoors, and having your own personal space to extend your home and express yourself in an inspiring way is important. Blur the lines between inside and out through design-focused outdoor furnishings and decor while feeling good about your design choices through sustainable design for everyday outdoor living. Design Roots will not only offer exterior design services to bring your outdoor living space to life, but we are also curating a boutique shop. These items will include everything from tabletop items, outdoor candles, garden and pottery to furniture and textiles. Everything you have for your home, but for the OUTDOORS. We are currently under construction for the new office location and showroom that is expected to open late summer! In the meantime, I hope you’ll follow us on our journey and stay tuned as we announce more details over the next few months! 


I'm sure you all have lots of questions, so let me try to answer the obvious ones here:

What happens to the calligraphy? I will keep my calligraphy separate at www.designrootscalligraphy.com. While I will be focusing my attention to the new endeavor, I will still take on little projects here and there. (I can't stay away from the pen forever! - ha!)

What about the shop? The shop will be closing this summer as I transition. But that can only mean one thing - BLOWOUT SALE! Stay tuned. 

What about the house sketches? Great news - those will carry over to the new site. I mean, these sketches were the one thing I kept up throughout the years to keep my toes into landscape architecture in some way. 

What about classes and workshops? Most have noticed I haven't been teaching for a while now. I do have other artists I'd recommend depending on where you're located and what you're looking for - so feel free to email me. 


Excited to see where this takes us together. I am ready to find new and exciting ways to inspire others to be creative in their daily life, and encourage as much outside time as possible!
 

xoxo - Heather

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Happy Fall Y'all!

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Fall is officially here in north Texas, and I could not be happier! It means pulling out booties, wearing buffalo check shirts, layering sweaters, and opening those windows for some crisp fresh air! I thought a little fall inspiration would be fun to share to get y'all in the mood! Above is my "sharpie pumpkin" that I created earlier this week. Instead of carving a design into the pumpkin (hello rot central) or painting (#messy), I opted for a much simpler no-mess option. The sharpie. Simply grab a sharpie of your choice and start doodling! It's as simple as that. And if you're more of a "can I just print something cute to hang in the house" kind of gal... I've created a free fall printable below just for you! Click on the image below to download.  Art print is 8x10 to easily frame and add to your own seasonal decor. Or add to a basket of goodies for a creative fall gift basket. What are your favorites about this season?  

We would love to see how you use our autumn print and/or sharpie creation on your own pumpkins! Tag us on instagram with @designroots and #designrootsfall

(Autumn printable to be used for personal use ONLY, thank you!)

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#TeamUpForTexas

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We are so excited to team up with Live Love Gameday® by releasing a shirt to support those suffering from Tropical Storm Harvey.. This shirt is only $20, and absolutely 100% of the profits will go directly to the Red Cross to help with relief. 

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Original artwork from Design Roots. 

Both of us are Dallas based companies, so when Sydney called to see if we could use my artwork to create this tee, I jumped to help! There is so much devastation happening in Texas and this was something we could do to help our state. So, Live Love Gameday® has teamed up with Design Roots™ and the Red Cross® to help the thousands of people whose lives have been devastated by Tropical Storm Harvey. 100% of the proceeds will be donated directly to the Red Cross®. This beautiful and delicate "Texas" design was illustrated by Heather Bloem of Design Roots™. Your donation will be effective immediately; this tee will ship in 1-2 weeks from order date.

We would love for you to shop the Live Love Texas – #HoustonStrong Slouchy Tee at this link. Wear your Live Love Texas shirt with pride to show your support for Houston and all of the surrounding areas still fighting towards recovery. 

We greatly appreciate your contribution, thank you in advance!

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Back to School SALE!

August is here and school is just around the corner. We thought we'd celebrate by having our own BACK to SCHOOL SALE! Whether you're wanting to stock up on calligraphy supplies, snag a custom stamp, or grab a few notebooks for your new teachers - we've got you covered! Just use code: BACKTOSCHOOL2018 at checkout for 20% off your entire order! YAY!

Here are our top 5 back to school supplies!

1. Pencil Pouch
The pencil pouch. This is an obvious necessity. Load up your pencils, pens, and art supplies in style. From 5 patterns to choose from, there's one for every personality!

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2. Notepads
Take note (see what I did there) and snag a few notepads for your new teachers or yourself! These are perfect to have on the desk, kitchen counter, or even your car. Styles are running out, so grab them before they're gone!

design roots notepads

3. Calligraphy Workbook + Practice Pad
Grab our best selling calligraphy workbook + practice pad at a great price. Whether you want to teach your kiddos a few things about hand lettering or you want to brush up on it yourself, these 2 books are sure to help! 

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4. Custom Stamps
If you've been eyeing our custom return address stamps or want to surprise your favorite teacher with a classroom stamp, this sale is the best time to do just that!

from the classroom stamp

5. Writing Supplies
From dual brush markers to the perfect pencil + eraser, these supplies are perfect to throw in your bag. Or surprise your kids with a fun new marker in their pencil box or pouch!

Happy shopping y'all! 

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Come see me at the Dallas Pinners Conference

You guys - get excited! The Pinners Conference is coming back to Dallas! And I want you to come too! If you live anywhere near the Dallas area, you need to mark your calendars for September 29 & 30th! During these 2 days, you will get a chance to take many creative and DIY style classes, along with lots of shopping from great little businesses. Here's a glimpse into one of my classes last year.

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I'll be teaching TWO classes again this year! The first one is an "Intro to Calligraphy" class on Friday at 12:00. The second class is "Hand Lettering + Envelopes" class on Saturday at 3:30. You can register on their website here. Make sure to use the code: BLOEM for 10% off your ticket purchase!

For a full list of classes, click here, there is something for everyone! And if you want to just come shop and browse, use code ShopPinners for 50% off general admission tickets. (General admission tickets do not include class attendance.) So grab some friends, sign up for some classes, and make a day out of it! Hope to see you there!

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Stylish Summer Hosting with Grove Collaborative

Grove Collaborative FREE hostess gift!

What does your calendar look like this summer? Ours is already filling up with barbecues, pool parties, and lots of other fun events to attend.

Whenever I go to one of these gatherings, I don’t like to show up empty handed. However, finding the right hostess gift is always harder than it looks!

I always know I've found the perfect present when I have the urge to keep it for myself. That’s how I knew this brand new Grove Collaborative ceramic sink tray would make a fabulous gift for my friends.

Fortunately, you can be one of the first to get your hands on this sink tray — and it’s FREE with your first order of $20 from Grove Collaborative. In fact, you’ll get the entire Stylish Hosting Kit for free:

  • Mrs. Meyer’s Hand Soap

  • Mrs. Meyer’s Dish Soap

  • Mrs. Meyer’s Hand Lotion

  • Grove Collaborative Sink Tray

  • Free Shipping & 60 Day VIP Trial

If you’re already a customer, you’ll receive the Grove sink tray for 25% off. 

The sink tray is made from made from beautiful white ceramic that goes with almost any decor. In other words, the stylish hostess in your life will be thrilled to display it at her next gathering. (Just don’t forget to order another one for yourself!)

Along with the sink tray, this multi-functional set is perfect for either a kitchen or bathroom. Set your hand soap, dish soap, and sponge on the tray in the kitchen to create an attractive and tidy sink area. Or, place your hand soap and lotion on the tray in the bathroom to stylishly contain drips.

Grove Hostess set

Either way, hostesses and guest alike will love these Mrs. Meyer’s soaps and lotions. They’re my secret weapon for a pretty sink-side display. All the scents and colors remind me of a summer garden bursting into bloom — choose from basil, geranium, honeysuckle, lavender, or lemon verbena for your set. Grove hand-selects the best natural products and delivers them (carbon offset) right to your doorstep, on your schedule. In addition to being healthy and affordable, I love that their products are so beautiful!

And to make things even easier, I have created a sheet of gift tags for you to add that final touch to your gifts. Simply click on the image below, print on your favorite paper and start creating your own gift package. These are for personal use only please.

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Whether you decide to keep the Stylish Hosting Kit or give it to a friend, Grove has another gift just for you — a free 60 day VIP trial! Being a VIP means you’ll save even more with free shipping, free gifts, price matching, exclusive sales and personal service.

As I mentioned, this is the debut of the Grove sink tray, so these kits will go fast. Don’t miss out!

  1. Sign up for Grove Collaborative here. You will receive the Stylish Hosting Kit for free when you sign up!

  2. To receive this offer, your order needs to be a minimum of $20. Choose the combination of products and scents you love and receive your first box within a few days.

  3. You made it! Click Finish & Pay and place your order.

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